Growing up, I didn't know much about Syria. I was never exposed to Syrian culture. I had never been to Syria. All I was reading about and hearing about was the war. I appreciated what they were trying to do. Mint + Laurel is trying to change the narrative that Syria is not only about the recent war, there's culture that goes back thousands of years that we need to preserve. “I was there for Mint +Laurel’s first pop up event. I was there when the founders were getting started, to growing the brand, and now to actually be selling things!”
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We highlight one of our most loyal customers, Gail Vignola to learn more. Gail explains also how Mint + Laurel offers products to a particular niche market and speaks to a consumer looking to give back and get behind certain causes. “By purchasing products from Mint + Laurel, I am satisfying my passion for Syria and I feel like I am a part of something bigger.”
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Today is World Refugee Day and it has a special meaning for the three founders of Mint and Laurel. We are an e-commerce and social enterprise, this is why a shop with purpose matters to us.
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If a community and its people are hurting, we want to do our part to educate, uplift and empower its people. As such, we stand united with our black brothers and sisters to amplify their calls for justice, equal rights and compassion towards the vulnerable in our community.
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This Ramadan, we spent the day with Abdullah our textile weaver from Hama, a devoted husband and father of three beautiful girls, whom he calls his “angels.” Abdullah's day starts early in the morning before the COVID 19-induced quarantine hours are enforced by the government.
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We are delighted to have a partnership with a company that understands the social impact of our product, complements it with environmentally friendly packaging and supports small business with the same care and attention they would an enterprise customer. Thank you Fadi and the Lahlouh family!
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Syrians want the right to earn their income. Social Impact business trumps nonprofit handouts. While there is room for donating to nonprofits who help millions, Syrians are entrepreneurial and Syrian artisans are passionate craftsmen and women who desperately want to keep their traditions alive.
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Listening to Guy Raz’s “How I built this”, I am always intrigued by how co-founders meet. My Mint+Laurel cofounders came together with a gentle nudge from the universe and the laws of attraction.
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We are proud to support this Aghabani embroidery women’s initiative in Damascus that empowers women in Syria to help provide for their families this International Women’s Day and beyond.
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A year later and the three of us are together celebrating the Mint+Laurel anniversary. Me and my confounding ladies of this lifestyle social impact brand have no regrets, only 7 lessons learned that social impact, women led businesses can benefit from:
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Our shipments of hand crafted bath goods from Syria finally made it to LA! It took us three months of hard work, patience, negotiation and seeking impossible solutions working in a country that is currently sanctioned by the U.S. But it was all worth it.
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